Benefit from a fresh viewpoint
It really can be difficult to see the wood for the trees. In marketing, meeting myriad ad hoc requests while simultaneously driving forward established programmes can squander the luxury of creative time. At the customer interface and elsewhere, a fierce concentration on operational issues does not always leave the space to look at things anew. The “awayday” was dreamed up for precisely those reasons – to give people the time to brainstorm, to blue-sky, and to strategise.
But sometimes something more is wanted. Someone who can momentarily slip into the role of the team member you feel you’re missing. Someone who can ask the unaskable question, because they don’t have the baggage. Someone who can challenge your thinking, by way of not being so close to the problem. Yet, ultimately, someone who cares like you do.
That’s where CCI comes in. Our customers feel comfortable using us as a dispassionate but not disinterested sounding board. We don’t need to take three months and charge them an arm and a leg to tell them something they probably ought to know already. But we honestly don’t do it out of the kindness of our hearts. Our natural quid pro quo is becoming part of the solution, because we helped define and address the issue.
